The blockbuster hit WICKED just closed its four week run at ASU Gammage in Tempe, from February 15 through March 11 which resulted in more than $28 million in economic impact.
Each week of the four-week run broke Box Office records at ASU Gammage. More than 91,000 patrons came through the theater to see the show. The majority of theater-goers were Valley residents but also included ticket buyers from all over the state including Flagstaff, Tucson and Yuma as well as out-of-state patrons from New Mexico, California, Nevada and even Mexico.
“The success of this third run of WICKED in Tempe was extraordinary. Patrons were once again thrilled with the talent and have raved about the quality of WICKED. I am thrilled that ASU Gammage’s run of WICKED meant big business for our local businesses. In a struggling economy, this amount of economic impact is remarkable,” says Colleen Jennings-Roggensack, executive director of ASU Gammage.
“ASU Gammage has done it again. Exceptional productions, such as WICKED, attract theater lovers from our local area and from out of state. Tempe businesses, especially restaurants and hotels, benefit immensely from such strong arts and cultural events,” says Stephanie Nowack, President/CEO of the Tempe Tourism Office.
“The success of this third run of WICKED in Tempe was extraordinary. Patrons were once again thrilled with the talent and have raved about the quality of WICKED. I am thrilled that ASU Gammage’s run of WICKED meant big business for our local businesses. In a struggling economy, this amount of economic impact is remarkable,” says Colleen Jennings-Roggensack, executive director of ASU Gammage.
“ASU Gammage has done it again. Exceptional productions, such as WICKED, attract theater lovers from our local area and from out of state. Tempe businesses, especially restaurants and hotels, benefit immensely from such strong arts and cultural events,” says Stephanie Nowack, President/CEO of the Tempe Tourism Office.
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